Professor Teresa McCarthy provides supply chain insights for Institute of Business Forecasting webinar

Teresa McCarthy, Ph.D., Professor of Marketing and co-founder of Bryant’s Global Supply Chain Management program, recently served as a panelist for the Institute of Business Forecasting & Planning (IBF) webinar series, “Forecasting During a Pandemic.” In this informative discussion, McCarthy addresses issues such as trends and shifts in consumer demand caused by the pandemic-driven economic slow-down.